The Complete Mail Order Business

 You can advertise your services in flyers that get mailed with other circulars and 
ad sheets in your big mails, which are ordered by customers whose names and 
addresses get added to your rental mailing list, which is ordered by other 
dealers who find out about your other services.  

Customers who aren't in the mail order business can still gain useful information 
from your products, use your print brokering services to get the best prices on their other 
printing needs, and can purchase return address rubber stamps from you. 

 It all goes together in a cycle that will make money for you.  All you need to 
do is be persistent (VERY ) and remember the following tips:

*  ADVERTISE!  People can't and won't order from you if they don't know who 
you are and what you sell.  Get those ads out there!  You don't have to 
spend thousands of dollars on full page ads.  Put those one-inch ads in the 
ad sheets you get in the mail.  They're cheap, and they WORK.

*  REINVEST!  Don't expect to build a full-time business by putting a few 
ads in ad sheets, then never advertising again.  If you want to succeed, you 
MUST put at least 50% of your profits back into advertising.  Expand the 
amount of advertising you do until you saturate the market.  That's the way 
to be a success.  Start your business part-time, and keep your full-time job, 
so you don't NEED to dip into your profits for spending money. If you pour 
your profits into advertising at the beginning, it will take less time for 
your part-time business to become self-supporting and full-time.

*  STAY ALERT!  Read and save all the mail-order related mail you get.  Your 
files will prove to be a valuable source of information and ideas for future 
products, ads and services.

*  WORK WITH OTHER MAIL-ORDER DEALERS!  You will find that the competition in this business can also be your friend.  When co-publishing and mailing 
other dealers' circulars, you will be helping them.  They will help you in 
return.  Be honest, trustworthy, and deliver on all your promises, and the 
other dealers you work with will do the same.

*  DON'T GIVE UP!  If you think you can get rich overnight in mail order, 
you need to rethink things.  Sure, some people have gotten lucky, but the 
majority of mail order businesses start slow and build slowly.  You can't 
give up after the first month.  Be like the little engine that could, and 
keep pushing along.  It will take time, but the time you take will be worth 
it.

*  BE SKEPTICAL!  If you see an offer in the mail that is far too good to be true, it probably IS too good to be true.  Don't fall for the get rich 
quick junk, and don't try to sell the stuff, either.  Your customers won't 
be very loyal after you burn them.

*  GOOD CUSTOMER SERVICE...  Customer service is of the utmost importance in 
mail order.  Give a good guarantee on your products.  If they are good and 
deliver on your advertised promises, you won't have to worry about many 
customer returns.  If a customer has a complaint, make sure you answer them 
quickly and kindly.  Sometimes, the best return customers are the ones who 
have had problems that you've corrected.  They see that you have their 
interests in mind, and respect you for that.

*  STUFF THAT ENVELOPE FULL!  Return business is the key to making money in 
mail order.  That first order covers your costs;  the return business is 
profit.  Always give your customers a lot of products and services to choose 
from.

If you follow these rules and use the information provided in this report 
set, you should find yourself on the way to an exciting part-time or full-
time mail order business that you can operate out of your own home!

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