How To Recruit Dealer/Distributors To Sell For YouEveryone dreams of owning a super money-making business where other people do all the work, and their only duties involve the approval of sales and bank deposit slips. It's the only way to go as a business owner.The problem is, however, not too many people seem to know how to "put together" such a business. What you're really talking about is an operation where you supply the product and other people do the selling - A prime source with a dealer or distributor network. Assuming that you have the product, you'll also need a sales kit and plenty of impressive, eye-catching promotional materials. If you don't supply or offer to supply materials with which your sales force can sell the product, you'll have a hard time enlisting people to sell for you, and you probably won't set any sales records relative to your product either. Let's assume that you've just written a book - HOW TO MAKE
$100,000 PER YEAR AT HOME, WITH YOUR TYPEWRITER... Okay, in
order to sell this book, you've got to get the word out to the people
that you have such a book available. Advertising on your own
is going to cost you money, and unless you've got a good
So, just as soon as you've got your book written - the book is your product - get some "bids" out to the advertising agencies in you. Area, the free-lancers, and the advertising department at your local colleges. What you want these people to do is make up an advertising circular promoting and selling your book. Now then, in a different - maybe smaller - type, and kind of like as an afterthought - at the bottom of this circular, you include the phrase: Dealer Inquiries Invited... Look over all the submitted circulars and choose the one(s) you consider the best. Then have a supply of these printed up at your local print shop, obtain a mailing list of opportunity seekers, and get them in the mail. Just as soon as you've dropped these first circulars in the mail,
start writing your dealer/distributor letter. This should be simply
an explanation describing how you will dropship orders for their customers,
allowing them a certain commission on each sale and, the price per copy
you'll sell your book to them in wholesale quantity lots. At the
same time, this letter should include a copy of your advertising circular,
and an explanation,
Remember though, you need an impressive, eye-catching advertising
circular or mailing package for your sales force to use as their own, and
you need a clear, easy-to-understand letter outlining the commissions you
allow, the price of your books in
The advertising circular should be dual purpose - you send it out to solicit sales of your product, and at the same time, recruit dealers who are impressed with your advertising materials and feel that they can make some money for themselves by promoting your product. Again, this needn't be much more than a simple "throw-away" line at the bottom of the circular: Dealer Inquiries Invited... Now that you're organized thus far, the next thing is to contract to run as many small DEALERS WANTED ads in as many of the mail order publications as possible. Such an ad can be either a classified or a small, but eye-catching one inch display ad: DEALERS WANTED! Outstanding new book. Sells like
and then with plenty of exposure in all the mail order publications over a period of six to eight months, you should have hundreds of people all over the country selling your book for you. Simple, easy, almost cut and dried, but it works! In building my own business from scratch over the past 10 years, I've found that once you've established a basic dealer/distributor network - or a list of people selling for you - you can add hundreds of related products, and the orders just keep coming in. Give it a try and see for yourself just how easy and profitable it can be for you!
Money-Makers' Guide To Easy
Mail Order Riches
|