How To Start and Successfully Operate A Correspondence ClubAll over the country, in fact - all over the world, there are lonely men and women eagerly seeking confidential introductions to other people - for friendship, companionship, even marriage. They're in every village and hamlet, in every town and city, at every crossroads and on every rural route; up in the mountains and down in the valleys; on ranches, in factories, mills, stores, offices, churches - They're every where!You can help these people ease their loneliness, and make a very good income for your self as well, with a Correspondence Club. If you enjoy people, and have an imagination for the world of business, then this is for you. The first step is to find out what the other correspondence clubs
are doing. Your purpose will be to design your own format, and look
for ways to improve upon what they are doing. So, check out the tabloids
on sale at your supermarket and write a letter to
Most of the established clubs will respond quickly, because the very least it means to them is another address they can sell. Don't use business letterhead paper, or a business name. Just inquire as an ordinary interested person. Once you have your game plan organized - what you will offer your members, the fees you'll charge, and the related services or items you want to offer as sources of added income - your next move will be to begin advertising. Start small, and go slowly... This is mainly to allow you to handle the ever increasing number of members while still maintaining firm control over the time required to keep up with the business. Your first advertisements should be in the "nickel or classifieds" newspapers in your area. An advertisement such as the following, inserted once a week for a month, shouldn't cost you more than $25 while filling your mailbox... Young woman, just divorced, wants to meet eligible men
At the same time this ad is running for men to inquire about the available girls, run an ad such as the following in about five or six of the national mail order ad sheets... Young business executive - Little Shy - wants to meet
Certainly you should vary the ads - study the ads the other clubs are running, and adapt what and how they're doing it to your own needs. Hopefully before you began, and as a result of the "sample bulletins/newsletters"
you received from all the correspondence clubs you wrote to, you've prepared
your own bulletin and can send it off in reply to all of your inquiries,
with an invitation to pay for a membership in your club. Another
important "rung up the ladder" you're going to get from these samples is
a list of names and addresses of both men and women seeking correspondence.
Some do include names and addresses with their bulletins, and some
Important to remember - Do not begin advertising until you have your first club bulletin/newsletter prepared, along with your membership application. Then, just as soon as you receive each inquiry, you can send out your answer - the faster your service, the more credibility you'll impart to your prospects. Also, always watch what the older, more established correspondence clubs are doing - You'll want to duplicate their methods, but with more flair and better service for your members. After about three months in business, you should be pretty well established and showing a good monthly profit. Then you can begin running advertising of your own in the "check-out counter" tabloids, and several of the monthly subscription magazines such as True Story, True Confessions, Modern Romances, etc. One way of getting started with a built-in supply of names is by contacting Metrapala - Box #4091, Sunnyside Station, Long Island City, New York 11104... They have several sources of good names of people wanting introductions to members of the opposite sex, and will gladly supply you with price lists for 25 to 500 names of lonely people in every state in the union, plus from most countries around the world. Another important organization that can be of tremendous help
to you is Destiny Syndicate - P.O. Box 5637, Reno, Nevada 89513...
Headed by R.J. Williams who directs the office of the World Federation
of Correspondence Clubs, they can set you up with a
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